4 Reasons To Pick Instagram Over Snapchat If You Haven’t Already

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4 Reasons To Pick Instagram Over Snapchat If You Haven’t Already

July 24, 2018 post 0

In one of our earlier blog posts, we compared Instagram with its sister service Facebook and talked about why IG is the obvious choice for brands looking to build an online presence and relationship with the community.

Let’s now shift focus toward the other visual content based giant in the advertising world – Snapchat. Here are the 4 reasons both people and businesses should make the shift from Snapchat to Instagram.

More Reach

The Stories format may have been brought to market by Snapchat, but ever since Facebook adopted and integrated the idea into its many applications including Instagram, the application has grown at a phenomenal rate. Why is this? Well, part of it can be attributed to a network effect – people don’t want to jump a network with more users and therefore more opportunities to build connections. The other explanation for this is…

Intuitive Design

Instagram may have grown in the past few years by adopting quite a few ideas from competitors, but the reason it’s been able to outperform the competition is the ability to use design to provide an easy to use interface.

Snapchat, on the other hand, has repeatedly come under fire for having an interface that’s difficult to navigate, in spite of numerous updates made to the application in order to resolve this complaint.

Core Focus

Instagram has added a boatload of features in the 8 years it’s been around, yet one thing has remained constant – the core focus of the application is still on delivering visual content. No matter which part of the application you navigate to, the photos and filters are still at the forefront.

In the case of Snapchat which started out as a service where you could share disappearing picture messages, today, the application is all over the place – news platform, video sharing, live broadcasting – Snapchat does it all.

The lack of an intuitive design however, coupled with this lack of focus, makes Snapchat a nightmare for the uninitiated.

Discoverability

Finding someone you know already is easy enough on both platforms, just look up their username and you’re good to go. But when it comes to finding new, interesting people and brands to follow, Snapchat unfortunately falls behind as Instagram’s Explore page and search function allow for easy discovery. The functions make it easy for people on Instagram to find both other persons of interest and brands.

So, are you ready to get aboard the Instagram train and get more followers on Instagram? Then check out our affordable packages that can help you achieve rapid growth in an organic way.